FleetChoice began in 2010 as a novated leasing company. Due to government changes within the Novated leasing industry the directors decided to diversify and added a car finance product to help grow the business. The company decided to separate the ‘Car Finance’ side of the business from the novated leasing and purchased the domain name CarLoans.com.au.
Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network
Generating leads for the car finance sales staff was extremely expensive and this cost was absorbing all the profits from the business. The high cost per lead was due to large number of competitors bidding for the same keywords on ‘Google AdWords’ advertising platform. The average cost per clicks ranged from, $8-$12 per click. This resulted in a cost per lead ranging from, $50-$80 per lead.
Decrease cost per lead
Increase organic traffic volume
Improve search engine visibility for high converting phrases
Increase the number of email subscribers
My solution focused on improving four elements to the online presence of carloans.com.au. These elements were:
1. Improve the content on the website. Create more informative, customer focused, descriptive, shareable and authoritative content.
2.Search engine optimise the website.
3. Add call to actions throughout the website
4. Build relationships with other high quality websites to refer traffic and links to carloans.com.au
WHY THIS SOLUTION?
This solution was chosen because it focused on increasing CarLoans.com.au volume of traffic and leads from free sources, such as search engines, news sites and social networks.
This allowed the company to lower their spend on AdWords and instead invest this money into long term traffic generating assets such as high quality content, automated sales funnels and genuine authority links.
2655% Increase in organic leads
3650% Increase in search engine traffic
177% Increase in ranking keywords
From The Client
“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”