MARKETPLACE SEO CAMPAIGN CASE STUDY

LEARN HOW I GREW VALOSO.COM ORGANIC TRAFFIC BY 600% IN ONLY 6 MONTHS

WHO WAS THE CLIENT?

Valoso began in 2015 by Bobby Lin. Bobby set out to create one of the worlds first video production marketplace. Valoso successfully enrolled thousands of video industry professionals into the freelancer marketplace.

I was engaged late 2015 to help develop and execute a start up digital marketing strategy, focusing on organic search engine traffic channels.

Website: https://valoso.com/

CONTENT MARKETING FEATURES

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

THE PROBLEM

As a startup adopting the double sided marketplace business model their first challenge was choosing which side of the market to build first. Thankfully they had already built one side before I joined the platform, the freelancers.

Their next main challenge was attracting the customer side of the market. Valoso.com unfortunately didnt have a large budget, nor did they have a highly visible online brand. With limited internal knowledge and resources to grow their online traffic they were in need of highly targeted and effective SEO strategies and tactics to ensure the survival of their statup.

The greatest challenge for Valoso was generating customers to submit video editing and filming jobs onto the platform for the thousands of professionals wanting work

 

CAMPAIGN GOALS

  • Increase Video Project Submissions
  • Increase organic search engine visitors
  • Create high converting content to turn new visitors into    customers
  • Train staff to perform ongoing SEO strategies Internally

My Solution

My solution focused on educating the Valoso.com founders on how to successfully implement fast traffic generating digital marketing strategies. Not only did I intend on training but also set a company standard by personally implementing well defined tactics according to the deviced strategies. The strategies:

First, teach Valoso team on how to discover trending topics within the industry and where to find the most frequently ask questions by the target customer. Instructions on how to write provocative content that would entice readers to share socially, comment and link. The goal of this content marketing strategy was to provide value to the video industry, by solving customers pain points and answering their most probing questions.

The second strategy we taught was about ways to build strong relationships with industry leaders, high trafficked and technical professional to develop thought leading content. The content mediums we worked with was live video broadcasts, white papers and interview collaborations. This allowed Valoso to attract valuable traffic, links and content on a low budget.

  1. Improve the content on the website. Create more informative, customer focused, descriptive, shareable and authoritative content.
  2. Drive target traffic to generate revenue for video professionals
  3. Add call to actions throughout the website
  4. Build relationships with other high quality websites to refer traffic, shares, new content and links

WHY THIS SOLUTION?

The education solution was chosen for Valoso because it empowered the Valoso team to continually grow their audience and build their brand as an authority without the continued expensive of an expert digital marketing team.

The strategies were designed to quickly build the volume of organic search engine traffic towards Valoso, to take a large market-share before new competitors entered the market.

The content strategies were chosen because of the industry Valoso operates in. Creating video content was important because it reinforced to the marketplace community that Valoso were not only knowledgeable video professionals but also actively participate in video production.

CAMPAIGN RESULTS 

TRAINED A TEAM OF FIVE IN SEO BEST PRACTICES

600% INCREASE IN ORGANIC TRAFFIC

200% INCREASE IN NEW VIDEO PROJECT SUBMISSIONS

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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