NATIONAL SEO CAMPAIGN CASE STUDY

LEARN HOW I GREW THEPCDOCTORS.COM.AU ORGANIC LEADS BY 765% IN ONLY 3 MONTHS

WHO WAS THE CLIENT?

With the interruptible goal of delivering a top-notch computer support service, The Original PC Doctor was founded. The highly-professional team behind this organisation has been, for more than two decades, offering a unique experience to Australian customers across the country.

Based on a solid work ethic, The Original PC Doctor has been operating and offering complete customer support, hardware repairs, virus removing, and lost data recovering since April 5th, 2004.

Website: https://www.thepcdoctor.com.au/

FEATURED CONTENT MARKETING PIECES

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

THE PROBLEM?

As one of the first National Computer Repair companies in Australia, ‘The Original PC Doctor’ was fortunate enough to quickly establish themselves online in 2004 before many competitors had entered the market.

In 2015 John Pititto found that the competition had become immense and their website was becoming lost amongst the hundreds of new websites that had entered the market over the years. It was now time for Thepcdoctor.com.au to take back the lost traffic taken by many of these new companies investing in digital marketing.

Further more, their main source of leads, 'Google Adwords', was becoming more and more expensive, with each cost per click rising by 25% to 50% each year.

Finally, many of the City locations ‘The Original PC Doctor’ were operating throughout Australia were not receiving sufficient numbers of new leads for their staff. They needed to increase the number of leads for each capital city to facilitate the staff hired in these regions.

CAMPAIGN GOALS

  • Decrease cost per lead
  • Increase organic traffic volume
  • Improve search engine visibility for high converting phrases
  • Increase the number of Leads for all major capital cities

Solution

Employ search engine optimisation best practices to increase the volume of free leads for the business and decrease company dependency on paid advertising for new customers. Key areas of optimisation included:

  • Improve website navigation. 
  • Create informative, customer focused, shareable content. 
  • Improve website speed
  • Improve AdWords quality score for promoted pages
  • Build unique landing pages for each capital city
  • Build relationships with relevant quality websites
  • Create and execute content marketing campaigns

WHY THIS SOLUTION?

This digital marketing strategy was chosen because it focused on building Thepcdoctor.com.au volume of free leads for the business, sourced from organic search engine positions. This would allow Thepcdoctor.com.au to lower their Advertising spend dependency on radio and AdWords, resulting in more profit for the business.

SOLUTION COMPOUNDING EFFECT

Grow the volume of relevant quality links to Thepcdoctorcom.au and this raises the number of referring website visitors and potential new customers via those new links. This creates an elevation in trust from search engines, who will lower the cost of advertising for trusted websites (from better site quality scores). The rise in trust from search engines also increases the organic positions for targeted keywords on the search engine results pages, therefore increasing the number of free leads.

CAMPAIGN RESULTS

765% INCREASE IN ORGANIC LEADS

56% INCREASE IN SEARCH ENGINE TRAFFIC

20% REDUCTION IN ADWORDS COST PER LEAD

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

Get new case studies by email:

There is no form with title: "SEOWP: MailChimp Subscribe Form – Horizontal". Select a new form title if you rename it.

More Case Studies

See all