NEWS PUBLISHER SEO CAMPAIGN CASE STUDY

LEARN HOW I GREW PERFORMANCEDRIVE.COM.AU ORGANIC TRAFFIC BY 20% IN ONLY 1 MONTH

WHO WAS THE CLIENT?

Performancedrive.com.au was established in 2011 by Brett Davis. As a motoring enthusiast Brett started he site began as a hobby and it soon became his full time gig. The website focuses on providing authentic reviews of performance, luxury and sports vehicles. The vehicles are personally tested to deliver a unbiased opinion on the car handling, comfort, fuel economy and engine power.

Website: http://performancedrive.com.au/

 

GOOGLE NEWS FEATURED CONTENT

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%

THE PROBLEM

The team had grown since 2011 and Brett was looking to turn Performancedrive.com.au into a profitable business. The problem was that traffic had plateaued for more than a year and they needed to change this trend. The challenge was how would we increase traffic to help generate more advertising revenue and attract larger brands to sponsor banner ads on the website.

CAMPAIGN GOALS

  • Increase Advertising Revenue
  • Increase organic traffic volume
  • Increase website visiting time onsite
  • Increase the number of email subscribers

MY SOLUTION

My solution focused on improving the content on the website. Create more newsworthy pieces, shareable and authoritative content. Improve the website for user experience, by making the website mobile responsive.

Optimise the website for inclusion into Google News, then submit Performancedrive.com.au for consideration into Google News.

To help with revenue growth, suggested to add call to actions on each webpage to increase the subscriber list.

WHY THIS SOLUTION?

This solution was chosen for Performancedrive.com.au because it was the fastest way possible to increase search engine traffic on a low budget. Also the style of website allowed us to make small changes to easily be included within Google News.

Updating the website to a responsive design was a logical change, as more than 40% of the website traffic was going from mobile users.

CAMPAIGN RESULTS

20% INCREASE IN ORGANIC TRAFFIC

10% DECREASE IN VISITOR BOUNCE RATE

WEBSITE INCLUSION INTO GOOGLE NEWS

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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